Canadian Football League
Canadian Football League and Reebok Unveil New
Game Jerseys
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Canadian Football
League Players |
The Canadian Football League in partnership with
Reebok, unveiled today its new home and away jerseys for
each of the nine member clubs. With a bold new look
incorporating updated design elements and alternative
colour applications, the new jerseys will be worn for
the first time in CFL stadiums across the country this
season.
“This national jersey launch marks a significant
milestone in our partnership with Reebok, and further
builds upon the League’s growing momentum heading toward
the 2005 season,” said Brent Scrimshaw, Senior Vice
President of Marketing & Partnerships, CFL. “Committed
to the advancement of our game both on and off the
field, this major initiative provides us the opportunity
to ensure our athletes are wearing the very best in
on-field equipment and at the same time to deliver CFL
fans a product representative of the tradition of the
League and of its vision for the future.”
Reebok and the CFL joined forces in 2004 in a
licensing partnership that represents the largest of its
kind in the history of the League. The CFL continues to
capture market share in the sports licensed business,
with CFL merchandise recording a 55 percent increase in
sales this year over last year at the same time.
“Reebok’s re-design of the CFL gear represents the
very best of design, function, and style in the global
world of sports licensed products,” said Dennis Watson,
VP of Sales, Reebok. “The jerseys are not only visually
different for each of the nine teams, but they also
offer the ultimate in fit, fabrication, construction,
and performance for CFL athletes. Working closely with
the CFL and its nine member clubs, innovation on the
field of play with Reebok footwear, apparel, and
equipment continues to be a top priority.”
Replica jerseys and additional sideline gear will be
available at select retail stores across the country,
with full distribution starting May 13, 2005.
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CFL Group Shot |
CFL Group Shot |
B.C. Lions |
B.C. Lions |
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Calgary Stampeders |
Edmonton Eskimos |
Hamilton Tiger-Cats |
Montreal Alouettes |
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Montreal Alouettes |
Ottawa Renegades |
Toronto Argonauts |
Toronto Argonauts |
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Winnipeg Blue
Bombers |
Winnipeg Blue
Bombers |
This article was taken from
www.cfl.ca. All rights
reserved.
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