NCAA - University of Missouri-Kansas City

U. of Missouri-Kansas City Unveils New Athletic Marks

New marks revealed at Basketball Tipoff Luncheon

KANSAS CITY, Mo. - The UMKC Intercollegiate Athletics Department unveiled a new set of athletics marks during its basketball Tipoff Luncheon at the Hollywood Room of the Hereford House Wednesday (Nov. 3).

UMKC began the development process last January with sports branding firm Plan B Branding of San Diego, Calif. Before developing the marks, Plan B worked with members of the UMKC alumni, faculty, student body, student-athletes and constituents to define UMKC's unique personality. The firm also helped conduct a campus-wide survey asking students to identify the "UMKC Experience."

"A university's image is much more than a logo on a shirt or cap. It's a unique story waiting to be told," said Plan B Branding partner Jason Klein. "All the students, athletes and alumni provided us with wonderful input of UMKC's unique story."

The new primary mark depicts an athletic-looking kangaroo in a blue UMKC sweater, with an updated "UMKC" arched above the kangaroo. The new set of marks also contains three secondary marks, a word mark and sports-specific marks for all UMKC intercollegiate athletics teams. The current UMKC athletics logo, in use since 1999-2000, will remain in use.

"There are a lot of variables that go into creating new marks on any college campus, especially intercollegiate athletics," said UMKC Assistant Athletics Director for External Relations Terry Mohajir. "We were fortunate to have a mutual collaboration of people that came together to execute this process. Director of Marketing and Promotions Jana Ross did an outstanding job of leading the process in order to enhance our revenue streams in the areas of licensing and merchandising."

ABOUT PLAN B BRANDING Plan B Branding is a sports branding and fan experience design firm who helps teams strengthen their brands through integrated design, marketing, promotions and franchise operations consulting. Plan B has assisted many professional and collegiate clients with their brand development.

This article was taken from umkckangaroos.collegesports.com.  All rights reserved.