|
June
2001 |
Focus
groups conducted with Memphians to evaluate feelings
about the name Memphis Grizzlies and the existing
Grizzlies logo, thoughts about team identity in
general and opinions about what represents Memphis.
Conclusion that Memphians like
the name Grizzlies but feel that a team logo should
represent a city. |
|
April
2002 |
Jerry
West hired as President, Basketball Operations for
the Memphis Grizzlies. Expresses his interest in
exploring a new identity for the team. |
|
December 2002 |
Request for Proposal goes out to five national and
three regional designers to develop preliminary
identity concepts for the Memphis Grizzlies. |
|
January 2003 |
Regional firm selected to fully develop Memphis
Grizzlies identity.
Memphis Grizzlies apply to
the NBA for an identity change for the 2004/05
season. |
|
April
2003 |
Player/Team Personnel interviews conducted for logo
design feedback and uniform design insight. |
|
May
2003 |
NBA
Legal commences trademark search and protection
process for designs. |
|
October 2003 |
Uniform designs submitted to NBA and Reebok for
uniform development. |
|
November 2003 |
Logo,
uniform design and sample fabric shared with
Grizzlies players for design feedback.
Revised designs with player
feedback incorporated submitted to Reebok for
prototype creation.
Fan focus groups conducted
to discover fan reaction to both the actual new logo
and several alternate designs. |
|
December 2003 |
Final
new Grizzlies identity and uniform design approved
by team ownership and the NBA. |
|
January 2004 |
Uniform prototypes are approved. |
|
March
2004 |
Grizzlies final court design submitted to the NBA. |
|
May
2004 |
Grizzlies logo unveiled. |
|
June
2004 |
Grizzlies complete identity system including
uniforms and court design unveiled at public event
in Memphis. Merchandise on sale at Grizzlies Team
Gear Store. |
|
September 2004 |
Authentic team home and away jerseys along with the
complete line of Grizzlies merchandise available for
sale at new team store at FedExForum. |
