Texas League (baseball) - Tulsa Drillers

Tulsa Drillers Unveil New Logo, Uniforms

February 12, 2004 - The Tulsa Drillers today unveiled their new identity program during a team fashion show at the Woodland Hills Mall. The new identity is part of a six-month overhaul of the image of the Drillers franchise.

“Today marks the public launch of the new Tulsa Drillers and is part of a comprehensive revitalization of our operations,” said Drillers General Manager Chuck Lamson. “When fans enter Drillers Stadium on April 8 for the first time this season, they will notice a new look for our team on the field as well as our team off the field and in the stadium."

The new look includes entirely redesigned players caps and uniforms. The new home uniforms will feature pinstriped, sleeveless tops and will showcase the team’s new logo across the chest. Both the jerseys and pants will have bronze piping. The new home cap will feature a new graphite color and a new “T” logo with oil dripping from the bottom of the “T.”

The road uniforms will also have sleeveless tops, but will be solid slate blue color with Tulsa across the front. The road pants will be gray with bronze piping. The road caps will contain the same “T” logo as the home caps, but will be slate blue with a black bill and black button.

The Drillers will also have an alternate cap that is solid black with a new flaming, oil drop logo on the front. The alternate cap will be worn by the team for both selected home and road games.

The Drillers have been working on their new look since July with San Diego based sports branding firm Plan B Branding. The new look for the Drillers, recalls Tulsa’s place in oil history.

“We’ve incorporated the city’s rich oil history into much of the Drillers new look,” said Plan B Branding partner Jason Klein.

Plan B helped develop several of the new marketing initiatives along with developing the team’s logos and uniforms, including the new colors of graphite, copper and mint. The logos and uniforms all include slate, a custom team color not used by any other professional sports franchise. Also, the Drillers will be the only team in Minor League Baseball with the graphite colored caps.

“Our new look is like nothing else in Minor League Baseball,” said Drillers Assistant General Manager Mike Melega. “It’s industrial, it’s mysterious and it’s very Tulsa.”

Fans can purchase the new merchandise, including the official game caps and replica jerseys, online by clicking the link below.

BUY THE NEW MERCHANDISE

In addition, merchandise will be available at the Drillers Stadium Shop, at Tulsa’s two Sports Fan-Attic locations in Woodland Hills Mall and the Farm Shopping Center and at the two Pro Image stores in the Eastland and Promenade Malls. Toddler and kids items will be available at the Kids Fan-Attic in Woodland Hills.

The following is a complete transcript from Chuck Lamson's presentation.

Thank you for coming out today as we open this new chapter in professional baseball in Tulsa with the unveiling of our new logos, colors and uniforms.

Professional baseball in Tulsa has a rich history that has been linked to the oil industry, first with the Oilers and since 1977 with the Drillers. Last summer, we began working with San Diego based Plan B Branding to help us identify not only our new look, but what we want to convey to the Tulsa community.

For many years we have been the premiere, summertime entertainment destination for Tulsa and the surrounding area. By identifying and strengthening our brand image as a place for great family entertainment with excellent customer service, we plan to enhance fans game day experience to new levels.

Part of the branding process is a new look for the team. As most of you know, since the Drillers inception in 1977, our primary colors have been red, white and blue. These were indicative of our relationship with our Major League affiliate the Texas Rangers. With the change to the Colorado Rockies in 2003, we felt that the timing was right for a change.

The design of the new logos and uniforms is meant to capture the essence of our ties to the oil industry. Our new look is powerful, industrial and mysterious. It is also unlike anything else in professional sports. And now, without further ado – our new logo.

Please help me welcome to the stage, members of the Oral Roberts University baseball team modeling our new uniforms.

Our new home uniforms offer a completely new look for us. For the first time, the Drillers will be wearing sleeveless, pinstriped uniforms.

The white uniforms feature “rough” pinstripes on both the pants and jerseys. The pinstriped vest will be joined by a black under shirt that can be either short sleeved or long sleeved. The front of the jerseys will include the new, Drillers primary logo set on a slate blue background. The Drillers will be slate colored with a thin mint green filler. The “I” in the word Drillers will be dotted with our new flaming oil drop logo. The black under shirts will feature the new oil drill logo going through a baseball. The numbers on the back and the front are copper colored and are set on a white and graphite background. Copper piping is included down each pant leg and around the arm of the sleeveless vest.

The uniform will be topped with our new home cap. The cap is a unique graphite color. The Drillers will be one of only two professional baseball teams wearing the graphite color caps. The other team will be the Toronto Blue Jays, who selected the color after we had become the first team to implement graphite into our caps. The new home cap will feature a redesigned “T” on the front that will have our oil drop dripping from the bottom.

The home uniforms will also include black belt, black socks and black shoes.

The new road uniforms will be very eye-catching thanks to an exclusive, new color called slate blue in our jerseys and caps. The slate blue is a custom made color that is not used by any other professional baseball team.

The sleeveless jersey will again be over a black under shirt. The front of the jersey will feature the word Tulsa in script letters. Tulsa will be graphite on top of a black background. The graphite will also include a thin mint green inset that will give the word definition.

The numbers will be identical to those on the home jerseys – copper on a white and graphite backing.

The road pants will be gray with a copper stripe down each leg.

The official road cap will be a graphite crown with a black bill and will feature the “T” with the oil drop we saw on the home cap.

These uniforms will also include the black belt, socks and shoes.

The Batting Practice top is a solid black mesh button-down jersey with our new oil man logo on the left chest. The jersey goes well with either the home or road pants. The BP cap is a black mesh with our new flaming oil drop logo.

Before we bring out some of our new merchandise, I want to show you some of our secondary logos that you will be seeing.

Now to the merchandise.

The biggest selection of merchandise will be available at Drillers Stadium or online at Tulsa Drillers dot com on our completely redesigned website. Several items are also available at the Sports Fan-Attic here at Woodland Hills Mall and at the Farm Shopping Center as well as at the Pro Image at Promenade and Eastland Malls. Some kids items will be available at Kids Fan-Attic upstairs here in the mall.

Thank you for coming today. Before I open it up to questions, I want to invite you to join us right here this Saturday from 12:30 until 4 PM where 2003 Drillers All-Star Brad Hawpe will be signing free autographs while wearing our new home jersey and cap.

Thanks again for coming, and we will see you March 13 for our annual open house Fun At The Park Day and April 8 for our Home Opener.

This article was taken from www.tulsadrillers.com.  All rights reserved.