Eastern League (baseball) - New Hampshire Fisher Cats

New Hampshire Fisher Cats Unveil Logo

The wait is over.

Just over six weeks after fans selected the New Hampshire Fisher Cats as the new name of the Granite State’s first Double-A franchise in 30 years, the Fisher Cats have officially unveiled their corporate and cap logos for the inaugural 2004 season.

The team has selected dark green and brown as their main colors, with black, white and silver used for accents.

“We’re very excited to unveil our full set of logos to the public. From the name-the-team contest to releasing these designs, it’s been an exciting process from start to finish,” said Fisher Cats president and general manager Shawn Smith. “This is another step toward creating an identity for the team as we move towards our Opening Day show on April 15th."

In all, the team is releasing five initial logos – a corporate logo which will be used as the main identity brand for the team; a home cap logo, an alternate cap logo to be worn for away games, and two wordmark logos.

The images were created by Studio Simon of Louisville, Kentucky, a creator of various professional sports team logos and the designer of the past three Super Bowl logos.

The Fisher Cats’ corporate logo (above) consists of the fisher in all its fierceness, with a bat over the shoulder and a baseball in the grasp of its claws.

The markings inside the “Fisher Cats” lettering was designed to resemble the markings of a white birch tree, the official tree of New Hampshire.

The trees behind the logo, though not white, are symbolic of the fisher’s natural habitat. Fishers prefer a continuous forest and are largely found in conifer and hardwood forests. Baby fishers, known as kits, are born in a den located in a hollow tree, log or hole in a rocky ledge. Fishers are very agile animals and climb trees easily, descending head first and often jumping across gaps as large as 9 feet. The hind feet of fishers can turn nearly 180 degrees allowing the fisher to descend trees headfirst.

The trees are also meant to symbolize the state’s active Christmas tree industry, with 36 Christmas tree farms in the Granite State.

The team’s home cap logo (right) shows the fisher interlaced in an “NH” with slash marks in the “NH” similar to the corporate logo. The logo encompasses all team colors, with the fisher colored in a black base with brown accents, the “NH” colored dark green with silver slashes and a silver background, and a brown background for the logo. Players’ home game caps will feature this design with a black hat base and a green bill.

The team’s alternate cap logo (left) features the fisher head only, with a black base, brown accents and silver outline.

Finally, two wordmark logos have been designed – one with the full “New Hampshire Fisher Cats” name, and one with the “Fisher Cats” wording only.

Official logo merchandise containing all of the above logos will be available in the near future. Please check the team’s Web site, www.nhfishercats.com, for updates on availability.

This article was taken from www.newhampshirebaseball.com.  All rights reserved.