Midwest League (baseball) - The Swing of the Quad Cities

The Swing of the Quad Cities Unveil New Name, Logo

THE QUAD CITIES 'SWING' INTO A NEW ERA!

Swing of the Quad Cities becomes the 15th name in the area’s rich baseball history

A new era in baseball history has begun, as on Monday night the Quad Cities’ professional baseball franchise was officially renamed the Swing of the Quad Cities. The unveiling was announced in a public event for fans and media at the IMAX Theatre in Davenport. The Swing of the Quad Cities is the 15th name in the history of professional baseball in Davenport, which dates to 1879.

“We were looking for a new identity that could maintain our national presence while paying tribute to the musical heritage of the area,” Swing president Kevin Krause said. “The name Swing does that, and also has very strong ties to baseball. It’s perfect for the region.”

The Swing of the Quad Cities has four official colors: Zoot Suit Blue, Uptown Orange, Bossa Nova Navy and Big Band Tan. The Swing is the only minor league baseball team in the country using this color scheme.

The Swing logo features a saxophone in the shape of an ‘S,’ with a baseball emerging from the bell of the horn. The body of the saxophone is primarily Zoot Suit Blue, a sky blue color, while the other three colors accent the remainder of the instrument.

The name Swing was selected from nearly 2,000 entries in a name the team contest held this past summer. Brian Nelson of Rock Island came up was the only person to suggest the winning entry, and he will receive a pair of season tickets for the 2004 season.

The Swing partnered with San Diego-based sports branding firm Plan B. Branding to help develop their new name, logo, and colors. The firm worked with the team to understand what was unique about the franchise, and then consulted on developing a unique fan experience.

"The Quad City franchise has been extremely well known both locally and nationally," said Plan B. Branding partner Casey White. "Our goal was to develop a brand that upheld the franchise’s national equity, while creating an entertainment experience that resonates locally.”

Plan B Branding also designed the team logos, uniforms and mascot, and will assist the team in branding the entire “Musical Experience” through game day operations and fan relations. Plan B has consulted on franchise operations and created identities for several Minor League Baseball teams. The Swing of the Quad Cities will unveil their new uniforms and mascot at a later date during the offseason.

In addition, the Swing also Monday night launched their website, www.swingbaseball.com. The website features all the latest Swing merchandise, as well as ticketing information, information on baseball history in the Quad Cities, and the latest updates on stadium renovations.

Premium seating, sponsorship and season ticket packages are now available through the Swing of the Quad Cities offices. The Swing can be reached at (563) 324-3000, or through jazzed@swingbaseball.com.

This article was taken from www.swingbaseball.com.  All rights reserved.