United States Hockey League - Cedar Rapids RoughRiders

Cedar Rapids RoughRiders Unveil New Sweaters, Logos

Cedar Rapids President and Chief Executive Officer Pat Forciea on Wednesday unveiled the RoughRiders new official logos and home and road uniforms for the 2003-2004 USHL season.

It is the first such change of appearance for the organization since its arrival in Cedar Rapids four years ago.

"We're excited about our new beginning, our new look and the new season," said Forciea. "We hope to be 'beast from the east' in the greatest junior hockey league in the world."

The RoughRiders' new logo, designed by Forciea's Agenzia Group, features a horse shoe and branding iron look in the organization's traditional colors of green, gray and white.

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