NCAA - Iona College

Iona College Unveils New Athletic Logos

New-look Gael, Word Marks and Custom Font Highlight Department’s New Athletics Look

NEW ROCHELLE, NY -- Iona College unveiled a new athletics look through a redesigned set of logos and word marks today at the Mulcahy Center. The new design package will also include a new Gael mascot uniform at a later date.

“In redesigning a new athletics look, the focus group, consisting of coaches, administrators, and student-athletes, wanted to maintain the tradition equity of our former marks, while enhancing our overall athletics look.” said Director of Athletics Shawn Brennan

The new identity for Iona’s athletics department was created by the nationally-recognized Phoenix Design Works of New York City and includes the following components:

• A primary mark that features both a new-look Gael and Iona College word mark;
• Sports-specific logos that incorporate the Iona College and Gaels word marks;
• Secondary marks;
• A customized font package;
• A style manual on proper logo and word mark usage by internal and external constituencies.

The primary mark being unveiled today replaces the previous logo that has been utilized by the department since 1997. The traditional maroon (PMS 202) & gold (PMS 130) colors will remain the same.

In February, a review of the Iona logo began with a seven-person internal committee comprised of administrators, coaches, and student-athletes. Phoenix Design Works was selected by the department to provide the creative materials for the new identity system. The internal committee, working with Phoenix Design Works, met several times throughout the spring to develop the new logos and marks.

Iona’s official athletics website went live with the new logos and word marks at 2:00 p.m. on Sept. 2. Since Aug. 4, fans could view seven different sneak previews of the new Gael mascot, while also having the opportunity to sign up for email notifications of the new logos.

All new primary and secondary logos are also available on the Iona Web site (www.iona.edu/gaels).

This article was taken from www.iona.edu/gaels.  All rights reserved.