ECHL (hockey) - Fresno Falcons
Fresno Falcons Unveil New Logo and Uniforms
 FRESNO,
Calif. – In anticipation of their upcoming season in a
new arena and in a new league, the Fresno Falcons
Professional Hockey team is also adopting a new logo and
new uniforms. The official unveiling of the Falcons’ new
identity takes place at Falcons Fest 2003, which is
being held this evening at the Piccadilly Inn University
(4961 N. Cedar Ave.) from 5:30 – 8 p.m.
The new primary logo, designed by The Joe Bosack
Graphic Design Co. in Pipersville, Pa., consists of a
forward-facing Falcon adorned in Falcons Blue, Falcons
Light Blue, California Gold and white, clutching a
hockey stick in its talons. “Fresno Falcons” is centered
between the wings of the Falcon, allowing for a more
practical application of the logo. As an example, for
the first time in team history, the new logo enables the
use of the city of Fresno on the team’s uniform. The
secondary logo involves a close-up of the head of the
Falcon atop “Fresno Falcons”.
As in the past, the team’s home sweater will be
predominantly white with the primary logo on the front,
the secondary logo on each shoulder panel and gold
numbering. The Falcons are changing the dominant color
of their road sweaters, however, going from black to
“Falcons Blue,” which is a customized navy.
Local media can attain a digital version and/or logo
slick by contacting Brian Clark in the Falcons’ Media
Relations Department at (559) 485-7825, ext. 106, or
bclark@fresnofalcons.com.
This article was taken from
www.fresnofalcons.com. All rights
reserved.
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