Western Hockey League - Lethbridge Hurricanes

Lethbridge Hurricanes Unveil New Logo and Uniforms

Lethbridge, Alberta – The Lethbridge hurricanes are pleased to present their new logo and uniforms. The new circular design incorporates a swirling puck around the Lethbridge Hurricanes word mark.

The logo was designed by Jack Santos of Edmonton based Visible Means Design. Santos has a history of turning out quality designs. He produced the Hurricanes past two logos; the Twister design and the 10th Anniversary Logo. “Our goal in designing the new logo for the Hurricanes was to maintain the integrity and uniqueness with that of the teams current logo status” said Santos.

The Hurricanes primary road colour will change with the new logo. Taking over from the traditional red based jersey will be a blue jersey with white, grey and red trim. The Cane’s have used this colour scheme during the past few years in an alternate uniform.

Darren Stocker, General Manager of the Hurricanes thinks the new look is a nice fit for the upcoming season. “It’s a year of change for us. New seats, new souvenir shop and a new look. It’s going to be a very exciting season with all the changes around the hockey club” said Stocker. It’s a sharp look for us and I think it will be something the fans will enjoy” added Stocker.

The Hurricanes new look was designed after the team ran into problems with © issues. The Hurricanes will debut the new look on September 19th against the Medicine Hat Tigers in the 2003-04 Dairy Queen Home Opener.

For More Information Please Contact: Doug Campbell, Director of Sales, Marketing & P.R. – (403) 331-7442 Darren Stocker, General Manager – (403) 380-7504 Chris Bruce, Public Relations Assistant—(403) 330-1979

This article was taken from www.lethbridgehurricanes.com.  All rights reserved.