NAIA - California Baptist University

California Baptist U. Unveils New Logo, Colors

RIVERSIDE, Calif. (Thursday, August 14, 2003) – California Baptist University is introducing a new graphic identity to coincide with a number of exciting changes taking place at the Riverside institution, including dramatic campus involvements highlighted by the new 94,800-square-foot Yeager Center, which houses classrooms, a dining commons and administration offices.

The new blue and gold CBU logo features a stylized tower situated in an arch representing the Mission Revival architecture that dominates the 82-acre campus. Additionally, the Lancer athletic logo (above) also has taken on a more dynamic look. The updated athletics logo features a white Christian cross that is integrated within the design featuring a Lancer’s helmet, shield and lance.

“We’re not changing the Lancer itself, but just modernizing it,” CBU Athletic Director Doug Huckaby said. “The reaction I’ve gotten from coaches and athletes has been extremely positive. That validates that it was time for a change.”

President Ronald L. Ellis and the CBU Executive Council approved the new colors and logos based on designs developed by David Riley Associates, a graphic design and advertising firm located in Newport Beach, Calif.

At least half of the CBU athletic squads are expected to utilize the new colors and logo this school year, with the others incorporating the designs as soon as it is practical.

Also, a new redesign for the athletics website (www.calbaptist.edu/sports) will be unveiled on Friday (August 15). The website is evolving to feature the new logo and colors, as well as adding additional content.

This article was taken from www.calbaptist.edu.  All rights reserved.