NCAA - Tufts University

Tufts U. Unveils New Logo

Athletic Department unveils new Jumbo logo with help from the New England Patriots

For the first time in its history, the Tufts University Athletic Department has developed a Jumbo logo that will be used exclusively by its sports teams starting with the 2003-04 academic year. The new logo was created by DR Design Associates in conjunction with the New England Patriots and the Athletic Department. Dan Kraft, a Tufts Trustee and a member of the Kraft Family that owns the Patriots, Donni Richman of the design firm, and an Athletic Department committee chaired by Mike Daly assisted in developing the new logo.

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