NCAA - Northeastern University

Northeastern U. Unveils New Athletic Marks

An improved and refined series of Northeastern Athletics marks, along with a striking new font style, were revealed to the public on Thursday.

"Our mission was not to create a whole new identity, but simply to enhance our current marks by making them more appealing, distinct and marketable," said Athletic Director Dave O'Brien. "I think we've accomplished that with a series of logos that is a natural progression from our previous ones. We're confident these marks will be attractive to our students, alumni and fans."

For the first time, the primary Northeastern Athletics logo includes a reference to Boston as the next-generation Husky is leaping over a recognizable city skyline that includes the newly constructed Zakim Bridge. Other striking new features in the family of logos and word marks include a fresh, two-tone Northeastern "N" and paw, along with several dynamic Husky poses. The font style is an aggressive upgrade of the previous editions.

The refinement process took several months and was a collaborative effort between a Northeastern committee and Neohatch, a Boston-based company led by Thomas Duane. Duane has designed new identities for college and professional organizations since 1988 while working with SME Design, SFX Entertainments and Woolf Associates.

Northeastern adopted the nickname Huskies in 1927 and has had many different styles of logos and dogs. In 1997, NU adopted its current series of marks, which gave the university's 19-sport athletic program a uniform look and feel.

In association with the new logos, Northeastern will unveil improved apparel and merchandise in the coming weeks. Also, the official website of Northeastern Athletics, GoNU.com, is currently undergoing a transformation to incorporate the new marks and font style.

This article was taken from www.gonu.com.  All rights reserved.