NCAA - University of Southern Mississippi

U. of Southern Mississippi Unveils New Football Uniforms

HATTIESBURG, Miss. – The Southern Miss Department of Athletics has unveiled its new football uniforms in a news conference on Thurs., July 17, 2003 at M. M. Roberts Stadium, where several members of the football team fashioned the uniforms for the media on hand.

The colors and looks of the uniforms have changed several times over the years. For example, football used the yellow gold in the uniforms until the early 1990s when Vegas Gold was introduced and used until now. Basketball, baseball and other athletic teams used Vegas Gold in their uniforms over the last several years as well.

In 2000, the department decided that its athletic programs were inconsistent throughout from the football team to the softball teams, in the color used on the uniforms, applications of logos and overall look of the uniforms. It was decided at this time that all the uniforms, printed materials and overall look of the athletic department was going to become more uniform and have a consistent look throughout.

Focus groups, comprised of fans, donors, the business community, faculty, and members of the athletic department, were developed in the late spring and early summer of 2001 to study the colors of the uniforms and the look of the logo. Things that were factored into the thinking of these groups were tradition and the personality of Southern Miss athletics teams. The department wanted a logo that was representative of Southern Miss Athletics over the years, a blue-collar, practical, hard-working class of student-athletes.

The new look for Southern Miss athletics was introduced during a news conference in February, giving a newer, more modern look to its logo.

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