NCAA - Clarkson U.

Clarkson U. Unveils New Athletic Marks

A NEW KNIGHT IS UPON US

Clarkson University opened a new chapter in the proud tradition of Golden Knight Athletics with the unveiling of a fresh image that represents a revitalized representation for the Green and Gold.

Clarkson Athletic Director Sean T. Frazier, along with the help of prominent former student-athletes Erik Cole (men's hockey), Craig Conroy (men's hockey), Alan Nolet (men's lacrosse), Kelly Priestley (women's hockey), Mike Smith (men's hockey) and Todd White (men's hockey) unveiled six new logo marks on Saturday afternoon, at the Cheel Campus Center, during the University's Alumni Reunion weekend.

"This is an exciting time to be a Clarkson Golden Knight," remarked Frazier. "Our new athletic marks and logo's truly capture the tradition and excellence of Clarkson Athletics. The process to bring us to this point was a comprehensive one and I feel fortunate to have been involved with the final outcome. We as an Athletics Department could not have put together such a professional group of images without the support of our faculty, students, alumni, and staff. I want to give a special thanks to Boathouse Sports, Phoenix Design Works, Strategic Marketing Affiliates (SMA) and Vice President, Gary Kelly for all of their hard work in making this happen. I look forward to seeing our new marks and logo's represent our department and institution for many years to come."

Strategic Marketing Affiliates, of Indianapolis, Indiana, will handle all the licensing for Clarkson athletic merchandise. "SMA is extremely excited about the opportunity to work with Athletic Director Sean Frazier and the Clarkson Athletic Department on the rebranding of the Golden Knights," said John Maybeck of SMA. "A "New Knight" for Clarkson athletics is definitely upon us! We feel the new marks will bring a sense of excitement and pride to the Clarkson athletic program and to the alumni, students and fans as well. The new marks have been extremely well received by licensees and retailers which will assist with the process of increasing the visibility of the Clarkson brand in the local and regional markets."

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