Southern League (baseball) - Montgomery Biscuits
Montgomery
Biscuits Unveil Name, Logo
TAKE THE BISCUITS OUT OF THE OVEN - MONTGOMERY,
ALABAMA HAS A NEW BASEBALL TEAM!
 Montgomery,
AL – Today Montgomery, Alabama’s Class AA Southern
League affiliate of the Tampa Bay Devil Rays, officially
became the Montgomery Biscuits. The announcement was
made on the main stage of the Jubilee City Fest with
more than 10,000 people in attendance. Attendees heard
the team name and watched the unveiling of the team
logos and colors. Attendees also met the new team
mascot, Big Mo, a fuzzy orange biscuit lovin’ beast,
designed by Customer Characters of California. The
Montgomery Biscuits are scheduled to begin play in a new
$26 million dollar stadium in April of 2004.
Tom Dickson and Sherrie Myers, the baseball owners
that created the nationally recognized Lansing Lugnuts,
chose the winning name from more than 3,000 entries
submitted in a local name the team contest. The winning
contest entry was submitted by Montgomery resident John
(Tripp) Vickers. Mr. Vickers’ reason for choosing the
name Biscuits was clear when he wrote in his entry “It’s
playful and fun, plus who doesn’t like Biscuits? All
Alabamians like ‘em.” Mr. Vickers will receive inaugural
season tickets and Montgomery Biscuits team merchandise
from the team’s official retailer, the Biscuit Basket.
The team’s official logos and colors were designed by
Percy Wang of Simple Studios, Chicago, Illinois, in
collaboration with Dickson and Myers. The primary logo,
containing an animated biscuit character who has a pad
of butter for a tongue and wears baseball cleats, is
known as “Monty”, and can be viewed at the team’s
official website,
www.biscuitsbaseball.com.
“Choosing the team’s name is such a monumental part
of bringing baseball to a city,” said Tom Dickson. “It
has to portray an image of fun, be easily communicated
in a dozen different ways, and most importantly, it has
to be representative of an entire community. When
Sherrie and I first heard the name Biscuits, we fell in
love with it. I can almost smell the Biscuits baking at
the new ballpark!”
In addition to announcing the name of the team, the
team opened the Biscuit Basket, their official retail
store at Union Station, immediately following the
announcement. The store is full of team merchandise,
allowing fans to see, touch and wear the logo of their
new team. Select Biscuits merchandise can also be
purchased on-line at
biscuitsbaseball.com. The store will remain open
until 11:00 p.m. on Friday, May 23. Regular hours at the
Biscuit Basket will be Monday – Saturday 10:00 A.M. –
6:00 P.M. and Sunday from Noon – 4:00 P.M.
“May 23, really marks the birth of our brand,” said
Sherrie Myers. “We’re so excited about the positive
impact that baseball will have on Montgomery, and the
announcement of the name is just the beginning of a long
relationship between the Biscuits and the community.”
Finally, following the name announcement, the team
unveiled its Early Bird Ticket Reservation procedures.
The Early Bird process will allow fans, at no cost, to
place a priority ticket reservation for the 2004
baseball season and can be obtained on-line at
biscuitsbaseball.com or by calling 334-323-2255.
Members of the media interested in downloading
digital files of the logo can log-on to
biscuitsbaseball.com and enter the Press Room for
further instructions on obtaining logos on-line. Media
kits can also be obtained by mail by calling
334-323-2255.
Contact: Tom Dickson, Owner, Professional Sports
Marketing
Sherrie Myers, Owner, Professional Sports Marketing
Darla Bowen, Marketing Director, Professional Sports
Marketing
Montgomery Biscuits—334-323-2255
Professional Sports Marketing—847-866-9889
Darla Bowen—517-243-9006
This article was taken from
www.biscuitsbaseball.com. All rights reserved.
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