National Football League - Atlanta Falcons

Atlanta Falcons Unveil New Logo

The Atlanta Falcons today announced a redesign of the team’s logo at a press conference that included chairman, president and CEO Arthur Blank, executive vice president of marketing Dick Sullivan and head coach Dan Reeves.

“The new Atlanta Falcons logo is fresh, strong and dynamic, and yet appreciates the tradition and history of this franchise,” said Blank. “The new logo depicts a more powerful, aggressive Falcon – one of fast movement. It is also representative of the evolution and direction of our team.”

The logo was designed in conjunction with NFL Properties after a lengthy research process, which included conducting focus groups and polls with many fans. In addition, Falcons players, coaches and staff had the opportunity to give their thoughts.

New team uniforms incorporating the revised Falcons logo will be unveiled in mid-April.

As part of the new logo development and uniform launch, Champs Sports, as the exclusive sports retailer of the Atlanta Falcons, is a presenting partner for both activities.

"Champs Sports is very excited about this partnership with the Atlanta Falcons,” said Champs Sports vice president of marketing Rubin Hanan. “This partnership establishes Champs Sports as the destination for Atlanta Falcons product and aligns us with one of the NFL's hottest sports franchises."

Apparel containing the new logo will be available beginning today at Champs Sports and other retailers throughout the metro Atlanta area.

This is the first change to the Falcons logo since the team was founded in 1966. The original logo was designed by Wayland Moore Studios in Atlanta. The first major switch to the team’s current uniforms occurred prior to the 1990 season when the Falcons switched from red helmets and jerseys to black.

Logo Launch Photo Gallery:

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