arenafootball2 - Green Bay Blizzard
Green Bay Blizzard Unveil Name, Logo
 GREEN BAY, WI. - December 17, 2002 - The Green Bay
Blizzard, the newest member of the Arena Football 2
League, introduced its new identity program at a press
conference held Tuesday at the Resch Center. Kristin
Rode, Vice President of Operations for the Blizzard, was
enthusiastic about the logos and their potential fan
appeal.
"Green Bay is an area rich in football tradition and
we are bringing another a top-notch franchise to the
city. The Blizzard organization intends to treat the
community to a game experience unlike any other Arena
Football franchise and the introduction of our identity
program indicates that we are taking the right steps to
accomplish this goal," Rode said.
The team's aggressive primary logo depicts an
abominable snowman that will be integrated into the
entire Green Bay Blizzard fan experience. The Blizzard's
team colors are cool silver, dark ice and pine green.
The team's thematic uniform design and secondary logos
will be developed in the coming weeks.
Plan B. Branding, a professional sports branding firm
located in San Diego, Calif., was solicited to put the
face on the new franchise. The firm will not only design
the team logos, uniforms, and mascot, but will assist
the team in creating the entire "Blizzard Experience,"
through music, promotions and entertainment focusing on
the legend of the abominable snowman. Plan B. has
designed identities and fan experiences for Arena
Football League and Minor League Baseball teams.
"We were delighted to be selected as the Blizzard's
partner in developing their team identity," said Plan B.
Branding partner Jason Klein. "This is going to be a
premiere AF2 franchise, and fans will feel as if they
are caught in a real 'blizzard' the minute they step
into this arena."
The Green Bay Blizzard will take the field showcasing
the Plan B. designs in April of 2003. Season Tickets are
available through Ticket Star at (800) 895-0071.
ABOUT PLAN B. BRANDING
Plan B. Branding is a sports design firm who helps
teams develop Team Identities and Brand Stories that can
be integrated into comprehensive marketing, promotional
and entertainment programs. Plan B. has successfully
assisted many professional and collegiate clients with
their brand development.
For more information contact:
Plan B. Branding
8730 Mariposa Street
La Mesa, CA 91941
619.463.5630
jason@planbbranding.com
This article was taken from
www.af2.com. All rights
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