Midwest League (baseball) - West Michigan Whitecaps

West Michigan Whitecaps Unveil New Logos

Whitecaps unveil new logos, 10th Anniversary plans

COMSTOCK PARK, MI - The West Michigan Whitecaps announced today the unveiling of a new set of logos as well as plans to commemorate their 10th Anniversary season.

The new logos focus on a baseball riding a wave and replace the original circle and script logos that have identified the team since its inception in November 1993. While the water theme (representing the Grand River as well as Lake Michigan) was incorporated into the original logos in the form of aqua blue color and a wave, the new logos are much less subtle in their use of a wave as the central theme. Brighter blues and a character built into the wave make a bold statement that continues to be relevant in a geographic sense but has a more updated look. The original circle logo will continue to be used on a limited basis. The complete set of five logos can be viewed online at the Whitecaps' newly-redesigned web site, www.whitecaps-baseball.com.

A 10th Anniversary logo is also being introduced. The new collection of logos are part of the team's plans to commemorate its 10th Anniversary season. Fans can look forward to many promotions and activities that center around the 10th anniversary, including a season-long advertising campaign that will focus on fan's memories and experiences from the past 10 years. Fans are encouraged to visit the Whitecaps web site and submit their fondest Whitecaps memory or experience. The responses will be used all season long at games and in the team's marketing campaign as part of the 10th Anniversary commemoration. Fans whose responses are selected may appear in a TV or radio commercial or newspaper advertisement as part of the Whitecaps advertising campaign. Look for more 10-year related web site and stadium promotions to come.

John Guthrie, Vice President of Sales and Marketing, said the advertising campaign will commemorate not only what the Whitecaps have done in the past 10 years but also what the team has meant to the fans over the years. He expects the in-stadium promotions to focus on the same theme.

"We're taking the number 10 to heart in a variety of clever ways that will not only enhance the excitement around the season but also reward fans for their continued support," said Guthrie.

A line of merchandise featuring the new logos is now available at the Fifth Third Ballpark Souvenir Shop, including T-shirts, caps (including the official New Era fitted player caps), sweatshirts, pennants, baseballs, coffee mugs and collector glasses. The shop is now open from 10 a.m. to 6 p.m. Tuesday-Friday and 10 a.m. to 3 p.m. Saturday through Dec. 24.

In addition to logos, Whitecaps players will wear newly-designed uniforms in 2003. The home white uniform will feature the Whitecaps Script logo across the front, the Wave logo on the right sleeve and the 10th Anniversary logo on the left sleeve. Two-tone blue piping will decorate the sleeves and around the neck of the jersey as well as down the sides of the pants. The road grey uniform features a "West Michigan" stylized script similar to the Whitecaps script on the home jersey, with the Wave logo on the right sleeve, 10th Anniversary logo on the left sleeve and piping around both sleeves. The grey pants do not have piping. The alternate jersey is medium blue mesh with the Wave logo on the left chest, the 10th Anniversary logo on the right sleeve and piping around both sleeves.

The home cap is navy and features the Wave logo; the road cap is navy with the "WM" logo and the alternate cap is white with a navy bill and features the Wave logo.

This article was taken from www.whitecaps-baseball.com.  All rights reserved.