Major League Baseball/American League - Toronto Blue Jays

Toronto Blue Jays to Sport New Logo Next Year

By Geoff Baker,
Toronto Star

The new look being brought to the Blue Jays isn't stopping with just the players.

A change in team logos has been ordered for next season and will see the Jays going with the so-called "T" version they wore on caps in spring training. The team's current logo, a Blue Jay superimposed on a maple leaf, will be scrapped.

Jays president and CEO Paul Godfrey said yesterday that the team had planned to announce the change in the off-season.

Younger fans and several focus groups hired by the team are said to have responded overwhelmingly in favour of the "T" logo - which has a large letter "T" serving as a backdrop to a Blue Jay holding a bat and flipping a ball.

Jays senior vice-president (corporate development) Rob Godfrey said the switch could foreshadow a complete uniform overhaul.

"I think at some point, you're going to see a total rebranding," Godfrey said of a possible uniform overhaul.

The Jays already appear to be positioning themselves to maximize such a cash intake. Merchandise with the new "T" logo is almost impossible to find these days at the SkyDome. That has led to speculation from employees working with the club that the Jays want fans to buy merchandise with the old logo now and then spend more money next year on the new ones.

This article was taken from the Toronto Star.  All rights reserved.