California League (baseball) - Inland Empire 66ers Baseball Club of San Bernardino

San Bernardino Changes Nickname - Inland Empire 66ers

San Bernardino, CA--The San Bernardino Stampede have officially announced the team name change and unveiled the new logos and uniforms. The Class A Affiliate of the Seattle Mariners will now be called the Inland Empire 66ers Baseball Club of San Bernardino. The66ers will still call Arrowhead Credit Union Park its home field.

In addition, the organization announced a multi-year signing of the 2003 season long presenting sponsor and the new corporate partner will be Domino’s Pizza. The presenting sponsor is believed to be the first in California League history and one of only a handful in all of Minor League Baseball. Domino’s Pizza will be featured throughout the 2003 season in all media campaigns and a corporate leader for further integrated marketing partnerships with the team and ballpark.

Stampede President Dave Oldham, who took over management of the franchise one year ago, said the new 66ers name is intended to take a three pronged marketing approach on a local (San Bernardino), regional (Inland Empire) and national level (Route 66). The name represents not only the voice of the fans, but the strengths of the community and its rich history.

This article was taken from www.milb.com.  All rights reserved.