East Coast Hockey League - Charlotte Checkers

Charlotte Checkers Unveil New Logo, Colors

When the puck drops on a new season of Charlotte Checkers hockey at Cricket Arena on Friday, October 11th, the team will sport an updated logo and new uniforms featuring the touch of nationally renowned clothing designer Alexander Julian.

The newly designed logo features a leaner, meaner, more colorful polar bear mascot dressed in red and blue, a departure from the orange and blue worn by the Checkers since their return to Charlotte in 1993.

"We wanted a fresh logo to match our fresh start and reinforce our theme for this season, 'Back At Full Strength,'" commented Checkers CEO Carl Scheer. "This is a logo that stands out as the Checkers continue to build on a long history and tradition in Charlotte."

Scheer and Checkers Chairman Felix Sabates originally owned the East Coast Hockey League franchise from 1993-96 and reacquired the team in May of this year.

The updated logo and new uniforms solidify the commitment of Charlotte Businessmen Scheer and Sabates, along with partner co-owners Steve Luquire (Luquire George Andrews, Inc.) Mark Richardson (Carolina Panthers), and South Carolina businessman Jerry Zucker to bring new excitement and an enhanced game experience to energize the always-loyal Checkers supporters and attract new fans.

Luquire George Andrews, Charlotte's leading advertising and public relations agency, designed the logo for the Checkers' rebirth in 1993 and also created the new look for 2002.

The 36-home game Checkers regular season opens on October 11th vs. the Greenville Grrrowl, a team for which Carl Scheer also serves as CEO.

For further information contact the Checkers front office at (704) 342-4423.

This article was taken from www.gocheckers.com.  All rights reserved.