National Basketball Association - New Orleans Hornets

New Orleans Hornets Unveil New Logo, Colors, Uniforms

New Orleans, LA - The New Orleans Hornets unveiled their new logo, team colors and uniform designs at an assembly this afternoon for the media and students at Christian Brothers School in New Orleans.

The new logo features the team mascot, Hugo, with the city's name across his chest. The words "New Orleans" appear above Hugo and "Hornets" appears below him -- both in teal. The basketball that appears in the logo is gold, a new color added to the Hornets' original color scheme of teal and purple that helped the team lead the NBA in merchandise sales for several years.

"We feel that the new logo and colors better capture the spirit of New Orleans," said Hornets Majority Owner George Shinn. "We wanted to incorporate the traditional Mardi Gras colors and liven things up a little to reflect the excitement and the energy that this team and this city are creating together."

The Hornets' new logo and colors will be incorporated into all aspects of the team's image, including uniforms, merchandise, marketing and advertising.

The uniforms will feature the city's name on both the home and away versions. The home uniforms will be white with purple, gold and teal trim, "New Orleans" in teal outlined in purple and the numbers in teal outlined in purple and gold. The road uniforms will be teal with purple, gold and white trim, "New Orleans" in white outlined in purple and the numbers in white outlined in purple and gold.

"Having 'New Orleans' across the chest of both the home and away uniforms will help us become ambassadors for this city all over the country and all over the world," said Shinn. "People will be able to identify our players and our franchise with the city of New Orleans both in person and on television on the global stage that the NBA provides."

In addition to the Hornets' primary logo that was introduced today, the team also unveiled two secondary logos: one features a white H outlined by a hexagon of teal, gold and purple while the other features the Hugo logo outlined by a hexagon of teal, gold and purple.

All students received t-shirts with the new logo during the assembly, which was emceed by Hornets broadcaster Gil McGregor. Also in attendance were Shinn and Head Coach Paul Silas.

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