NCAA - Towson University
Towson U. Unveils New Athletics Logo
 Towson, Md. - Towson University Director of
Athletics, Dr. Wayne Edwards, is pleased to announce the
unveiling of a new athletic logo that will be used to
identify all of its intercollegiate athletic teams.
The new logo, which depicts the profile of an
aggressive Tiger head, will be rolled out system-wide,
marking a universal brand for Towson athletics and the
University’s athletics program. Unlike its predecessor,
the redesigned Tiger logo features greater versatility
for multiple uses in a variety of applications.
"This is the perfect time for a new logo," said
Edwards, "as many exciting advances are occurring within
Towson athletics. We’re opening our new stadium next
month and we're beginning our first full year in the
Colonial Athletic Association.
"We were looking for a unique logo and we think we've
found it," he added. "We're proud to be one of the many
colleges and universities which utilize Tigers as its
nickname. We wanted a Tiger logo, which would
distinguish the Towson Tiger from all of the others. We
believe this is a contemporary mark that reflects the
energy and excitement of Towson athletics. We’re very
pleased with the new logo and we feel it will be
favorably received by the University, the Towson
community, our alumni and fans.”
Designed by MGH, an Owings Mills-based full-service
marketing communications firm, the new Tiger logo will
be featured on a variety of University-printed
materials, including: media guides, game programs,
ticket brochures, tickets, schedule cards and posters.
The new logo will appear on all uniforms worn by Tiger
student-athletes.
University Marketing and the Design and Publications
Department assisted the Athletic Department in the
conception and design of the new logo. Additionally, the
University conducted focus groups consisting of
students, staff and alumni in an effort to capture and
reflect school spirit in the retooled Tiger insignia.
Towson University last modified its Athletic logo in
1995.
For information on the new Tiger logo, contact the
Office of Athletic Media Relations at (410) 704-2232.
This article was taken from
www.towsontigers.com. All rights reserved.
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