August, 2007:

• Charlotte Bobcats to Unveil Revamped Marketing Campaign (National Basketball Association)
  August 31, 2007
  No, the Charlotte Bobcats aren't playing hard to get. But when the team launches its totally revamped marketing campaign next month, it will no longer be making a hard sell on tickets. Instead, the franchise, which has spent three years and millions of dollars pushing ticket packages, will focus on building an entirely new image. "We understand what the (Carolina) Panthers have been able to achieve, what NASCAR has been able to achieve and what the Hornets achieved in terms of making a real connection to the city," says Greg Economou, Bobcats chief marketing officer. "It's fair to say we haven't done that yet. That's partly because we're so young and partly because we need to do a better job defining ourselves."
   
• Stockton Thunder Unveils 2008 ECHL All-Star Game Logo (ECHL (hockey))
  August 30, 2007
  The Stockton Thunder and the ECHL on Thursday unveiled the logo for the 2008 ECHL All-Star Game hosted by the Thunder and the City of Stockton at Stockton Arena on Jan. 23, 2008. It will be the 16th edition of the annual midseason game that showcases the top prospects in the Premier 'AA' Hockey League. The 11th edition of the All-Star Skills Competition will be held on Jan. 22, 2008 at Stockton Arena. The logo is a black thundercloud outlined in gold with 'All Star' in white with lightning bolts trimmed in gold extending from the 'S' and the 'T'. '2008 ECHL' in gold is above 'All Star' and 'Stockton, Ca' in gold is below 'All Star' with five gold stars as accents.
   
• NFL to Revamp Shield With Redesigned Logo (National Football League)
  August 30, 2007
  The National Football League is launching a makeover of its red, white and blue "NFL Shield" logo that adorns everything from player jerseys to fan T-shirts and hats. The league is creating a leaner, meaner version of the iconic logo that will debut at the NFL draft in April, 2008. The revamped shield will be slightly taller and thinner, with a new football, fewer stars and darker colors, says Lisa Baird, the NFL's senior vice president of marketing. The redesign marks the first changes to the shield since 1980. At the NFL's annual meeting this spring, commissioner Roger Goodell talked about the NFL Shield as the "envy of the sports world." The league has been careful to make an "evolutionary, not a radical change," says Baird.
   
• Vancouver Canucks Unveil New Logos, Colors, Uniforms (National Hockey League)
  August 29, 2007
  Today the Vancouver Canucks unveiled their new home and away sweaters for the 2007-08 season in front of thousands of fans at General Motors Place. At a mid-day media conference Canucks fans saw five of their favourite players, Markus Naslund, Trevor Linden, Mattias Ohlund, Willie Mitchell and Kevin Bieksa skate onto the General Motors Place ice in their full home blue and road white uniforms for the first time. The combination of the original blue, green and white colouring, along with the Orca Whale celebrates the past and present in Canucks history. The new Canucks home uniform is primarily blue with classic horizontal green and white stripes, reflective of the Canucks first NHL season of 1970 and symbolic of BC’s natural landscape. The original stick and rink mark has evolved, yet maintains its simplicity and connection to the game of hockey, while providing more definition to the Canuck 'C’. It is featured on each of the shoulders of both the home and away sweaters. The front of the sweater is adorned with the familiar Orca Whale, a true reflection of the west coast of British Columbia.
   
• Saskatchewan Roughriders Unveil Retro Uniforms (Canadian Football League)
  August 27, 2007
  The Saskatchewan Roughrider Football Club is pleased to announce they have officially launched their retro jersey. The replica jerseys are now available exclusively in the Rider store at Mosaic Stadium and Northgate Mall. It was back in 1948 when the Roughriders donned the Green and White for the first time. At the time, the team was in bad need of uniforms when an executive member of the club found a set of green and white jerseys at a surplus store in Chicago. For pure economic reasons the legacy of the green and white was born. The team wore the original colours until 1985 when the Roughriders updated their look one more time by adding black and silver to the green & white and featuring a new stylized "S" logo.
   
• Tampa Bay Lightning Unveil New Logos, Uniforms (National Hockey League)
  August 25, 2007
  The Tampa Bay Lightning unveiled the team’s updated logo and new RBK Edge uniforms today at IceFest 2007 at the St. Pete Times Forum. Lightning players Martin St. Louis, Chris Gratton, Filip Kuba and Johan Holmqvist were joined by local media celebrities for the unveiling. The Lightning logo, which has undergone changes for the first time since the franchise’s inception in 1992, can be seen along with photos of the new home and away jerseys at www.tampabaylightning.com. The updated Lightning logo is a modernization of the team’s classic lightning bolt with the contrast of black surrounding the bolt and the insertion of blue into the bolt’s interior to empower the logo’s impact. A new, custom typeface with angled letters is used for “TAMPA BAY”, while “LIGHTNING” has been dropped from the logo. These changes were made to provide a bold and unified icon. The secondary logo delivers a seamless transition into the refreshed shoulder patch featuring, featuring the state of Florida’s shape as the backdrop against the newly defined Tampa Bay Lightning bolt. The foreground is the focal point, encapsulating the team’s support across the state.
   
• Windsor Spitfires Unveil New Third Jersey (Ontario Hockey League)
  August 24, 2007
  The Windsor Spitfires today announced that they have unveiled a new “Vintage Third Jersey”, equipment and merchandise for the upcoming 2007 – 2008 season. The team will wear the new third jersey and equipment for the first time at the Spitfires home opener on Friday, September 21st. The jerseys will be worn at all of the team’s Friday and Sunday home games to commemorate the Spitfires storied past in Windsor Arena as well as their last full season of play in the building affectionately known by many as “The Barn”. The new logo in the center of jersey features a large navy blue coloured “W” with cream and red colours outlining the letter with the “Spitfires” name in a navy blue and cream namebar running through the centre of the “W”. The jersey itself is a cream coloured jersey, with a navy blue collar and two navy blue stripes placed along each of the sleeves and the waist of the jersey.
   
• California State U.-Dominguez Hills Unveils New Athletic Marks (NCAA)
  August 23, 2007
  The Cal State Dominguez Hills Department of Intercollegiate Athletics along with Internet Consulting Services (ICS) and Jim Ward Design have teamed to develop a revolutionary new look for Toros Athletics by creating cutting edge logos and a redesigned web site that is both exciting and inviting. The web site is now live and will serve as the new official home of the CSUDH Athletics Department, while the bold new logos for athletics will brand the Toros for decades to come. “We are very excited about the redesign and launch of both our new logos and new web site,” begins Cal State Dominguez Hills Director of Intercollegiate Athletics Patrick Guillen. “GoToros.com is an important piece of the rebranding effort that Toros Athletics has undertaken this past year and will, with our new marks, help us advance the Toros brand.”
   
• Uni Watch by Paul Lukas - "One and Done"
  August 23, 2007
  Last week's column about uniform prototypes led many Uni Watch readers to point out an omission -- or at least that's what they thought it was: "What about the Mavericks' metallic uniforms?" they wrote. "They were worn only once and then taken out of circulation." True, the Mavs' silver ensemble remains a landmark in uni-related missteps. The thing is, that design doesn't qualify as a prototype, because it was actually worn in a regular-season game. It does, however, serve as the definitive example of another category, which makes a worthy follow-up to our prototype investigation: uniforms that were worn just a handful of times (or, as in the Mavs' case, just once) and then abandoned. Call it one and done.
   
• Trenton Thunder Unveil New Logos, Uniforms (Eastern League (baseball))
  August 23, 2007
  The Trenton Thunder, Double A Affiliate of the New York Yankees, unveiled new logos and uniforms that will be used during the 2008 season at a press conference held in Waterfront Park’s Yankee Club and Conference Center on Thursday afternoon. The new primary logo features an animated cloud holding a lightning bolt and incorporates the navy blue found in the New York Yankees color scheme. The new alternate logo is an animated lightning bolt holding a bat to form a ‘T”. The new primary logo will be worn on the home and road team caps starting next season. The alternate logo will be used on the team’s batting practice caps. Fans are able to purchase merchandise featuring the new logo in the Thunder Company Store at Waterfront Park and online at www.trentonthunder.com. Caps, adult t-shirts, adult long-sleeve t-shirts, adult sweatshirts, adult polos, youth t-shirts, novelty baseballs and Thunder pennants are all available now.
   
• Cleveland State U. Unveils New Athletics Spirit Marks (NCAA)
  August 22, 2007
  A two-year process to update the Cleveland State athletic spirit marks and logos came to a completion on Wednesday (Aug. 22) when CSU Director of Athletics Lee Reed unveiled a new graphics package for Viking athletics. As part of the unveiling, a complete line of apparel went on sale this morning at the CSU Bookstore, which is located at 2400 Euclid Ave. "Today's unveiling is the culmination of almost two years of planning," Reed said. "We examined how our marks were being used and how they could be updated to reflect a more modern looking image that better represents our student-athletes." The primary athletic mark, nicknamed "Peering Viking", consists of the upper half of a Viking head -- from the bridge of the nose on up -- peering out over the words Cleveland State, which is printed in the font Friz Quadrata. The focal point of the design is the heavy emphasis on the aggressive stare of the Viking, mostly coming from the strong eyes under the helmet.
   
• Meredith College Unveils New Nickname, Logos (NCAA)
  August 22, 2007
  Meredith College celebrated the kickoff of the 2007-08 athletics season with a special event on August 22, 2007, in Jones Auditorium, a highlight of which was the unveiling of the College’s new athletics logo and the announcement of a new nickname for the sports teams. “We are celebrating many things today—a new season, a new logo, an updated nickname for our sports teams, and Meredith’s official entrance into the USA South Conference,” said Meredith President Maureen A. Hartford. “But, most importantly, we’re here to celebrate our student-athletes, and their past and future accomplishments.” Hartford noted that last year, 25 percent of Meredith’s student-athletes had achieved a grade point average of 3.5 or higher, while two teams made the NCAA tournament for the second time in Meredith’s history. Director of Athletics Jackie Myers said the athletics staff are “excited about the opportunity to move into a new conference and are pleased to have a new athletics logo to take with us.”
   
• Portland Beavers Considering Nickname Change (Pacific Coast League (baseball))
  August 22, 2007
  The Portland Beavers are considering a name change for their Triple A baseball franchise, and fans have one week to offer their input. On Tuesday night the team posted five name and design options on its Web site, www.portlandbeavers.com, and are giving interested parties one week to vote. The options: Green Sox, Sockeyes, Thorns, Wet Sox and the current name, Beavers. Beavers officials emphasized that this is not a "name the team" contest, that the public Web vote will be considered in the final decision, but it will not be the final decision. The team is working with a local company, Sandstrom Design, to come up with the new name and brand.
   
• Ottawa Senators Unveil New Logos, Uniforms (National Hockey League)
  August 22, 2007
  The Ottawa Senators Hockey Club today unveiled their new face of the future as they introduced their updated primary logo — a modernized version of the team’s former third-jersey logo. The familiar Roman soldier has been given a bolder, more determined “game face” — a symbol of the team’s strength and determination. The introduction of the updated logo comes following a strong run of 10 consecutive playoff appearances and the team’s first Eastern Conference championship in 2007.
   
• Vancouver Canucks to Unveil New Logos, Uniforms on August 29 (National Hockey League)
  August 20, 2007
  The Vancouver Canucks announced today that they will unveil their new home and away sweaters to their fans and media on Wednesday, August 29th at General Motors Place. Canucks fans are encouraged to join their favourite team for a tailgate party prior to the sweater launch at 12:30 pm. The tailgate party which begins at 11:30 am on the South Plaza will include free hot dogs provided by Grimm’s and Save-On-Foods, Coca-Cola beverages and Canucks prizing courtesy of McDonald’s and The Beat 94.5 FM Street Squad. Canucks mascot FIN will be taking part in all of the activities and will be available for photos following the Sweater Launch on the South Plaza.
   
• Ohio U. Unveils "Heritage" Marks (NCAA)
  August 20, 2007
  The Ohio University Athletics Department unveiled five Heritage marks in a press conference Monday afternoon in the Convocation Center. Over the past few months, Ohio Athletics has been working with its licensing and merchandising partner, Licensing Resource Group, and Joe Bosack Design Company to create and introduce for a limited time a fun and unique program that will bring back to the marketplace some of the most popular marks and logos in Bobcat history.
   
• Boston College Unveils New Men's Football Uniforms (NCAA)
  August 20, 2007
  New season, new look - Jolonn Dunbar and Matt Ryan model the new Boston College football uniforms, which were introduced at the team's recent Media Day. The Eagles will also have a new man at the helm, coach Jeff Jagodzinski, when they open the 2007 season Sept. 1 against Wake Forest in Alumni Stadium. Follow all the BC sports action via the Athletic Association Web page.
  
  
   
• Austin Toros Unveil New Logo (NBA Development League)
  August 17, 2007
  The Austin Toros will unveil a new logo today following the purchase of the NBA Development League team by Spurs Sports and Entertainment earlier this summer. With the purchase, the San Antonio Spurs became the second NBA team to own their development league affiliate. San Antonio Spurs Forward Bruce Bowen, Senior Vice President/General Manager R.C. Buford, and mascot Coyote will join Toros Head Coach Quin Snyder, mascot Da Bull, and Toros staff for the noon ceremony. Basketball fans will also have an opportunity to view all four Spurs NBA national championship trophies.
   
• New York Islanders Unveil New Uniforms (National Hockey League)
  August 16, 2007
  In fashion, you are either in or out. This apparently applies to the garb of sports teams, too, as the Islanders yesterday announced a brand new jersey and ousted their beloved old shirt, which has been around for close to a decade. It's not exactly that the team wanted a new shirt. In fact, the Islanders' reputation for changing uniforms is a bit tainted, after the famously reviled fisherman logo (it had a resemblance to a famous seafood label) that surfaced in 1995 and sunk like a lead weight in 1996. This time around the change is a mandate from the National Hockey League. Every team in the league is getting a fashion makeover. "The League sat down and brainstormed about what would be the biggest improvement for the game and the uniform was first and foremost," said Keith Leach, director of NHL Uniforms for Reebok, the company responsible for the overhaul. The new jersey debuts on the ice at Nassau Coliseum on Sept. 24 when the Islanders play the Rangers. It's the sixth different sweater since the team's inception in 1972. Reportedly, the result of two years of Reebok research it incorporates the company's "Edge" system, which offers lighter, more breathable fabric that allows for a greater range of movement, and two new technologies -- Bead Away and Playdry -- which wick away moisture, providing for a significantly drier jersey over 60 sweaty minutes.
   
• Uni Watch by Paul Lukas - "Archives of History Reveal Failed Uni Designs"
  August 16, 2007
  In 1991, San Francisco 49ers owner Ed DeBartolo and team president Carmen Policy held a press conference where they announced, among other things, that the team would have a new helmet design. Fan response was swift, and not particularly pleasant. The very next day, the team issued a statement that essentially amounted to, "Um, never mind," and the new helmet was quietly withdrawn (although it was later immortalized as a mini-helmet toy). A similar situation unfolded five years later in St. Louis, where the Blues were getting ready to unveil a new alternate uniform that was just a little bit out there. But fans didn't get a chance to respond to this design. When head coach Mike Keenan got a peek at the jersey, he promptly put the kibosh on it.
   
• Tampa Bay Lightning to Unveil New Logo and Uniforms on August 25th (National Hockey League)
  August 16, 2007
  The Lightning will unveil their new logo (though you already know what that looks like) and its new sleeker jersey at the annual Ice Fest event from 10 a.m. to 3 p.m. on Aug. 25 at the St. Pete Times Forum. The uniform will be unveiled at noon. There will be a Q&A for season-ticket holders with GM Jay Feaster and coach John Tortorella at 11 a.m. followed at 1 p.m. by another with assistant GM Claude Loiselle and assistant coach Mike Sullivan. Players, such as Chris Gratton, will be available for autographs. Dave Andreychuk also is supposed to make an appearance. Hot dogs and soda will be $1 and some Lightning merchandise will be 50 percent off.
   
• Houston Dynamo Announce Amigo Energy as Jersey Sponsor (Major League Soccer)
  August 15, 2007
  The Dynamo finally will let the cat out of the bag on one of the team's worst-kept secrets this summer. The team will announce today that Houston-based electricity provider Amigo Energy will be the Dynamo's jersey sponsor. The Dynamo become the fifth Major League Soccer team to land a jersey sponsor, joining the Los Angeles Galaxy, Chivas USA, Real Salt Lake and Toronto FC. The New York Red Bulls have sported the logo of energy drink Red Bull, their parent company, since 2006. The agreement will be unveiled tonight at the Dynamo's Summer Soccer Ball at Planeta Bar-Rio, 6400 Richmond. The fan appreciation night is free of charge and open to the public.
   
• SignOnSanDiego.com - "A Fashion Misstatement"
  August 15, 2007
  You know Brazil wears yellow jerseys. You know Italy and France wear blue, that England and Germany wear white, that Mexico wears green, that the Dutch wear orange, that Portugal wears maroon, that Argentina wears light blue and white vertical stripes, that Paraguay wears red and white vertical stripes. But what color does the U.S. national soccer team predominantly wear? Red? Correct. White? Correct. Blue? Correct. Gold? Correct. It is one of those issues that either elicits a shrug among U.S. fans or an impassioned, expletive-filled, spit-flying-out-of-the-sides-of-the-mouth diatribe about it being the embodiment of everything that's wrong with the sport in this country.
   
• Charlotte Checkers Unveil 15th Anniversary Logo (ECHL (hockey))
  August 15, 2007
  The Charlotte Checkers presented a new logo and plans for their 15th Anniversary season at a press conference today at Charlotte Bobcats Arena. The new logo depicts artistic elements that embrace the city of Charlotte. Checkers CEO, Michael Kahn, says the addition of Charlotte’s skyline is an essential element for the organization, “We want to continue to immerse the team in the community. This is why incorporating Charlotte’s beautiful skyline into the logo is incredibly important to us.” The 15th Anniversary logo is a derivative of a new primary logo which will be unveiled sometime in 2008.
   
• Florida Stingrays Unveil Name, Logo (American Indoor Football Association)
  August 14, 2007
  The American Indoor Football Association’s (AIFA) defending AIFA Champion Lakeland Thunderbolts just got a new Rival in the Sunshine State. Michael Mink, Co-Owner of the AIFA, announced today that the Florida Stingrays of North Fort Myers, Florida will be the AIFA’s newest member. The Stingrays will wear Florida State’s famous garnet and gold colors and look to carry on that winning football tradition. The Lee Civic Center managed by Alta Mosley in North Fort Myers will be the home of the Stingrays. Gary Vaughn, Co-Owner/GM of the Stingrays, said, ”We would like to thank the AIFA ,Lee Civic Center and the people of Fort Myers for working so hard to make us feel at home with this expansion team.” The Stingrays will begin play in March 2008 with the schedule due to be released in the middle of September.
   
• Ottawa Senators to Unveil New Logos, Uniforms on August 22 (National Hockey League)
  August 14, 2007
  The Senators logos are apparently going to get a little nip and tuck. When the Senators unveil their new uniforms a week from Wednesday, it's expected the Centurion who is the centrepiece of the logo will have undergone a little cosmetic surgery. According to the Canadian Intellectual Property Office website, Eugene Melnyk's Capital Sports & Entertainment Inc., applied July 10 for two new, updated Senators logos. The logos, in the trade-marks database, are filed under "forward-facing Senator (man knight) logo," which is an updated version of the logo introduced on what was the Senators' third jersey (now their regular uniform) and "Senator profile (man knight) logo," which brings a cleaner look to the Senators original logo. In the latter logo, the Centurian's flowing cape has been tailored, giving the logo a more balanced look.
   
• Lehigh Valley IronPigs Unveil Uniforms (International League (baseball))
  August 14, 2007
  The IronPigs unveiled their official uniforms, on-field caps and alternate logos on Wednesday at the State Theatre in Easton, Pa. The Philadelphia Phillies new Triple-A affiliate revealed five sets of uniforms that will be donned by its players: a home uniform, a road uniform, a Saturday uniform, a Sunday uniform and an alternate jersey (i.e. batting practice top). Each uniform consists of a separate on-field cap. The authentic game uniforms were designed with assistance from Plan B Branding (the San Diego-based creative ideas company that designed the IronPigs main logo) and were manufactured by Wilson Sporting Goods, the Official Uniform Provider for the IronPigs. The official caps are produced by New Era. All official jerseys and caps are now available for purchase at the IronPigs merchandise store located at 1892 Catasauqua Road in the Valley Plaza Shopping Center in Allentown.
   
• Christopher Newport U. Unveils New Athletics Logo (NCAA)
  August 13, 2007
  Christopher Newport University today unveiled a logo specifically designed for the athletic department. The logo will be used in a variety of ways, including in printed materials as well as on athletic apparel. “We are very excited to begin a new year with a bold, vibrant athletic logo for our department,” C.J. Woollum, Director of Athletics, said. “Most athletic departments around the country have their own distinct logo, and we have been working on the creation of ours for several months.” The logo was designed by John Kelly, Publications Manager at Christopher Newport. Kelly spent more than four months on the project and worked closely with Woollum and other administrators fine tuning the design. Kelly eventually went through more than 50 ideas to choose from.
   
• Tulane U. Unveils New Men's Football Uniforms (NCAA)
  August 11, 2007
  On the day of the first practice of the 2007 Tulane football season, the Green Wave showed off its new look. Prior to the new offense installed under new head coach Bob Toledo, being showcased on the field, the new Tulane uniforms were on display as the players posed for team pictures and met with the media Saturday at the James W. Wilson Center. "It's an exciting time for all of us," Toledo said during his address to the media in the Hall of Fame room. "We've so much fun since we've been here in January. We are very anxious to get started. We start this afternoon, we took pictures this morning. I think if you talk to our players they're anxious to get started as well." Toledo was named Tulane's head coach on December 11, 2006. After coaching for New Mexico in the inaugural New Mexico Bowl, Toledo set about implementing his system in spring practice.
   
• Detroit Red Wings Unveil New Uniforms (National Hockey League)
  August 10, 2007
  The Detroit Red Wings are one of the first NHL teams to unveil their newly redesigned and technologically-advanced Reebok Edge jerseys for the 2007-08 season. The remodeled new jerseys offer a lighter, more breathable material that allows for a greater range of movement. The system was developed through more than two years of extensive research, development and testing with player feedback being integral to the process – especially from direct on-ice product testing. There are a couple of minor changes with the new Reebok Edge styling. The white stripe at the bottom of the home jersey seems a tad thicker and the red stripe on the away jersey looks a bit lower. One thing that I thought they would add is the laced collar, that appears to not be the case. One thing I don't like is on the back of each jersey there is a big Reebok logo on the top of the back. Overall I am happy and have to admit I was a huge skeptic of the new Reebok Edge jersey's but my fears are going away since the Wings jersey is essentially the same look. I was also really relieved after viewing the New York Rangers jersey and keeping to its Original Six theme.
   
• Colorado Eagles Unveil 5th Anniversary Logo (Central Hockey League)
  August 10, 2007
  There will be two primary logos in use by the Eagles this season. The first logo uses the Eagles head logo without the text of "Colorado Eagles" underneath. The colors of the eagle have been changed to gold, cardinal red, and navy, and there is a gold roman numeral "V" behind the head symbolizing the five years of Eagles hockey. The second logo will be the same as the first, although there will be a white banner in front with the words "5th Anniversary" and the years on each side, 2003-2008. The Eagles will be wearing new jerseys only for the 2007-08 season; a white home jersey, a black road jersey and a red alternate jersey. Following the All-Star Break the home and road jerseys will switch in order for fans at the Budweiser Events Center to see all three jerseys.
   
• Shaw U. Unveils New Athletics Logo (NCAA)
  August 9, 2007
  Shaw today unveiled a new logo for its athletics teams. "Our new logo is a symbol of progress, strength, fortitude and excellent achievement," Clarence G. Newsom, president of the private liberal arts college, said in a news release. The logo of a fierce-looking bear was developed by the Triangle marketing firm vitalink(R). "This logo is symbolic and a very significant part of the branding and direction of athletics that has evolved into 'A New Reality,' " said Shaw's executive vice president, Martel Perry. "This is the first step that Shaw University athletics is taking to become a world-class program."
   
• California State U.-Sacramento Unveils New Athletics Logo (NCAA)
  August 8, 2007
  Sacramento State athletics unveiled an updated logo and announced its immediate approval for official use through the Collegiate Licensing Company (CLC), it was announced today. The updated athletic marks - anchored by the monogram 'S' logo with a stinger - give the program a progressive look that helps position the brand in the 21st century while adopting components that bring the look in line with the University’s marks. The process of updating the athletic marks was a collaborative effort that included input from campus alumni, students, faculty and staff.
   
• U. of North Texas Men's Football Team Unveils New Uniforms (NCAA)
  August 5, 2007
  More than 600 Mean Green fans turned out to see the unveiling of the new football uniforms and socialize with North Texas coaches and players at the annual Kickoff Cookout Saturday night at the Mean Green Athletic Center. Head Coach Todd Dodge and the entire football coaching staff was on hand, as well as several Mean Green players who spent hours signing autographs. Dodge as well as University President Gretchen Bataille and Director of Athletics Rick Villarreal addressed the crowd which turned out despite near 100-degree heat. The new home and away football uniforms received unanimous approval from the crowd as senior Blake Burruss modeled the all-white road uniform and senior Aaron Weathers donned the green home jersey.
   
• Arkansas State U. Unveils New Men's Football Uniforms (NCAA)
  August 3, 2007
  The Arkansas State football team will unveil its new adidas uniforms that have a fresh look and a helmet that features a new twist to the “State” logo will be on display at the Indians’ annual Football Media Day on Saturday. Media members will have their first opportunity for photographs and video footage with players in the new uniform when the Media Day events begin at 10:00 a.m. at the Indian Stadium Football Complex. “With the new adidas contract, we were trying to go for a little different and more modern look with the uniforms,” said ASU Equipment Supervisor Ryan Dickson. “We also made some adjustments to the helmet logo to give it a different look as well.”
   
• Uni Watch by Paul Lukas - "Breaking the Law, Breaking the Law"
  August 3, 2007
  With uniforms, as with so many other things, there are rules. But sometimes the players don't follow those rules, which can lead to a warning letter, a fine, or yet another fine. Until last week, however, Uni Watch had never heard of a team forfeiting a game due to a uniform violation. This new landmark in sartorial adjudication took place on July 24, when two American Legion baseball teams were forced to forfeit their first-round games in the Washington State Division IV District Tournament -- after they had already won those games (in one case by a score of 14-0) -- because the American Legion logo was screen-printed onto their sleeves instead of sewn on as the Legion's rules require.
   
• Augusta Lynx Unveil 10th Anniversary Logo (ECHL (hockey))
  August 1, 2007
  Augusta Lynx General Manager Dan Troutman had the honor of unveiling the team's 10th anniversary logo at a press conference on Tuesday. The Augusta Lynx 10th Anniversary logo was created and designed by Director of Broadcasting/PR and Voice of the Lynx, Alex Kyrias. It reflects 10 years of professional hockey for the Lynx in Augusta from 1998-2008. The red ‘X’ behind the Lynx head represents the Roman numeral for 10, and adds an exciting new color to the already well-established Lynx logo. A Lynx paw was added to give the new logo a bit more of an edge. The phrase ‘A Decade of Hockey’ is included to highlight the meaning and purpose behind this special logo that will be used by the Lynx during the 2007-08 season.
   
• U. of Utah Unveils New Men's Basketball Uniforms (NCAA)
  August 1, 2007
  In its 100th season, the University of Utah men's basketball team will have a completely new look. Runnin' Ute head coach Jim Boylen has announced that his squad will have new uniforms, shoes and apparel for the 2007-08 season - all provided by adidas. "We're very excited about our relationship with adidas," said Boylen. "The way they've treated us so far is an awesome statement about their commitment to University of Utah men's basketball. The products and service they've provided to us are first-rate. We are thankful for our relationship with adidas. As we grow this program, we look forward to having adidas come along with us for the ride." The new uniforms will feature an all crimson and white look. In past years, black had been used as an accent color on uniforms, although the official school colors are crimson and white. In addition to the color scheme, Utah's uniforms will have several other notable differences from the past.