July, 2007:

• Major League Baseball Unveils 2008 All-Star Game Logo (Major League Baseball)
  July 31, 2007
  An All-Star summer will take hold of New York City next year, and Yankee Stadium has already played host to a sneak glimpse. The Yankees, Major League Baseball and the City of New York unveiled the official 2008 All-Star Game logo in a press conference behind home plate at the historic stadium, discussing plans for a summer that will use the Bronx Midsummer Classic as a centerpiece for the metropolis. "We're going to be swinging for the fences for the 2008 All-Star Game," said New York City Mayor Michael R. Bloomberg. "That will include an unstoppable lineup of All-Star events and promotions.
   
• Marquette U. Unveils New Golden Eagle Logo (NCAA)
  July 31, 2007
  The Marquette Golden Eagle has been reworked to embody the strength, pride and power that have long symbolized the department's athletics programs. The redesigned graphic will be used in merchandising and completes the department's licensed logo package. Marquette Athletics' primary logo will remain the MU monogram, first introduced in 2005, which will continue to be featured on the uniforms for each of the department's 14 intercollegiate teams. Rickabaugh Graphics, designers of the monogram, developed the graphic.
   
• Florida Panthers Unveil New Uniforms (National Hockey League)
  July 28, 2007
  Panthers centers Stephen Weiss and Nathan Horton took the ice during the first intermission of Saturday’s “Year of the Rat” alumni game to model the new Reebok uniforms the team will be sporting this season. The NHL and Reebok spent more than two years designing and testing the new uniforms that all 30 teams will wear this season. Called the Rbk Edge Uniform System, the new uniforms are lighter and feature breathable, moisture repellent fabrics that keep players drier. They are tighter and more durable with the aim of improving both player performance and safety. The Panthers’ logo is larger and the jerseys feature vertical piping on the chest and sleeves. Weiss, who wore the blue road uniform, said he likes how the uniforms feel. “They’re different. They feel a little lighter,” he said pointing out the tighter shin pads. “Hopefully it brings us some luck.”
   
• Corpus Christi Rayz Unveil 10th Anniversary Logo (Central Hockey League)
  July 27, 2007
  The Corpus Christi Rayz held a press conference at the American Bank Center on Friday afternoon to announce their first official player signings for the 2007-2008 season and unveil their commemorative, 10th Anniversary logo to the public. The Rayz have re-signed fan favorites Geno Parrish and Chris Mei (pronounced MAY) at defense and last year's rookie standout forward, Adam Powell. The Rayz 10th Anniversary logo features the Rayz traditional sting ray painted as a Texas Flag in front of an "X" symbolizing the Rayz 10th season in existence. The logo is accompanied on the sides with the start and current years of the franchise. The 10th Anniversary logo will be featured throughout the season on Rayz merchandise, jerseys and promotional material. The Rayz invite all of South Texas to be a part of their 10th Anniversary season beginning in October.
   
• Temple U. Men's Football Team Unveils New Uniforms (NCAA)
  July 25, 2007
  The Temple football team will compete in new helmets and custom Adidas uniforms during the 2007 season, second-year head coach Al Golden announced today at the Mid-American Conference Media Day at Ford Field in Detroit. Cherry helmets will once again feature the text "TEMPLE," which adorned the Owls' helmets from 1972 to 1988. The jerseys will be solid cherry or white, with collar and sleeve trim in the opposite requisite color. The collars will be trimmed with diamonds to reference Temple founder Russell H. Conwell's "Acres of Diamonds" lecture. The Temple "T" will be featured at the "V" of the collar. As per Golden's directive last season, player names will not be on the jersey backs. The pants will resemble those worn during the Wayne Hardin Era from 1970 to 1982, featuring a white base with cherry blocks down the legs.
   
• San Jose Sharks Unveil New Logos (National Hockey League)
  July 25, 2007
  The new look of Sharks Territory was unveiled at a 10 a.m. press conference by Sharks President and CEO Greg Jamison, Executive Vice President of Business Operations Malcolm Bordelon, defenseman Kyle McLaren and logo designer Terry Smith. The re-branding included the unveiling of the updated Sharks logos, the re-launch of www.sjsharks.com and the re-opening of the Sharks Store. The new San Jose Sharks Primary Crest, joined by eight supporting marks, is both a re-imagination and a tribute to the original triangle logo used since the team’s inception in 1991. The updated crest incorporates more Pacific Teal, the primary color of the Sharks, and emphasizes speed, strength and determination. Smith, the designer of the original Sharks logo, created the new marks over an 18-month period in conjunction with Sharks players and front office.
   
• St. Mary's College (CA) Unveils New Athletics Logo (NCAA)
  July 21, 2007
  The Saint Mary's College Department of Athletics and Recreational Sports unveiled its new athletic logo today in a joint press conference/reception as part of SMC's reunion weekend, which played host to over 600 people. The new logo system, developed by Osaki Creative, Inc of Emeryville, CA, has remained a monogram "SMC", although it has been completely revamped to incorporate a sense of tradition, family, and pride, embodying the essence of a Saint Mary's Gael. "The SMC logo is a reflection of the proud history of Saint Mary's College and Celtic art and culture. "The knot work design of the logo creates a monogram that reflects unity and the family unit of Saint Mary's College. The shield is a symbol of Gaelic pride and protection," said Kurt Osaki, Lead Designer of Osaki Creative.
   
• U. of Kansas to Modify Men's Football and Men's Basketball Uniforms for 2007 (NCAA)
  July 19, 2007
  In a move to signal the soon-coming apocalypse, at least in the eyes of many KU fans, the athletic department plans to change the lettering on the front of the men’s basketball and football jerseys. It’s part of a unifying effort that started two years ago. The change should make all Jayhawk uniforms look…well, more uniform. Since 1991, the basketball jerseys have had three slight changes. Now the font on the jersey front gets a makeover. The color and overall look, they all stay the same. It’s just the old lettering — described by KU associate athletics director Jim Marchiony as a “circus font” — will change to trajan. It’s the same lettering that has been on the Jayhawk logo for two years. But not everybody is happy about it.
   
• Nashville Predators Unveil New Uniforms (National Hockey League)
  July 19, 2007
  The Nashville Predators entered the newest era in equipment innovation, unveiling their newly redesigned and technologically-advanced jerseys for the 2007-08 season at a team rally held Thursday inside the Sommet Center. Debuted by Preds defenseman Ryan Suter and forwards Vernon Fiddler and David Legwand, the new jerseys employ the Rbk EDGE Uniform System that emphasizes safety, performance and comfort through lighter, more breathable material that allows for a greater range of movement. The system was developed through more than two years of extensive research, development and testing with player feedback being integral to the process – especially from direct on-ice product testing.
   
• Uni Watch by Paul Lukas - "Behind the Scenes at the Epicenter of Lettering"
  June 19, 2007
  When you see a uniform with the Reebok logo on the sleeve, you probably figure that Reebok manufactured and assembled every component of the jersey. But that's not how it usually works. Reebok, Nike and most of the other big uniform manufacturers, as well as retail-only brands like Mitchell & Ness, put the main garments together, but the letters, numbers, patches and sometimes the primary logo insignia are often created and applied by a subcontractor. And in many cases, that subcontractor is Liebe Athletic Lettering, located in Chesterfield, Mo., about half an hour outside of St. Louis. Founded as a basement operation about 80 years ago, Liebe now does work for all the major American sports leagues, the NCAA and loads of smaller athletic organizations. It gets no glory -- no logo on the garment, no tag, no indication that the uniform has passed through its factory. But whether you realize it or not, you see Liebe's work almost any time you watch a game on TV or flip through a rack of jerseys at Modell's.
   
• San Jose Earthquakes to Return to MLS in 2008 (Major League Soccer)
  July 18, 2007
  Major League Soccer Commissioner Don Garber today announced that the San Jose Earthquakes and the ownership group led by Lew Wolff and John Fisher will join the League and begin play in 2008. Wolff and Fisher are principle owners of the Oakland Athletic baseball club. The announcement was made during the Commissioner's State of the League address in Colorado prior to Thursday's Sierra Mist All-Star Game at Dick's Sporting Goods Park. "This is a momentous day in the maturation of Major League Soccer," Garber said. "One, because we are able to reward the soccer fans of the Bay Area for their patience and complete our commitment to return a team to them. Two, because it shows how much the sport's credibility has grown in just two years time. The Earthquakes now have a solid foundation on which to build. We are thrilled to have Lew and John join the MLS family. They are great sports team operators and understand the market. They have become deeply committed to bringing the Earthquakes back to the Bay Area and have been working tirelessly during the last few years to find a stadium solution that will work for the team, its fans and the community."
   
• NBA and New Orleans Hornets Unveil 2008 All-Star Game Logo (National Basketball Association)
  July 17, 2007
  The National Basketball Association unveiled the new NBA All-Star 2008 logo for the first time Tuesday, during a Jr. NBA/Jr. WNBA clinic at Tulane University. The 57th All-Star Game will be played at New Orleans Arena on Sunday, Feb. 17, 2008. A weeklong celebration, NBA All-Star showcases NBA players' passion for the game, engagement with fans, commitment to community and respect for the history and tradition of the game. The 2008 game will mark the first time that NBA All-Star will be held in New Orleans. The logo features the Hornets' Mardi Gras colors of teal, purple and gold. It also includes several distinct New Orleans touches, including brass instruments that acknowledge the city's rich musical history, as well as a depiction of the wrought iron material commonly used in Big Easy balconies.
   
• La RaZa de Monterrey Unveils Name, Logo (Major Indoor Soccer League)
  July 17, 2007
  In a spectacular ceremony, LA RAZA was introduced to the media in Monterrey this morning as the Major Indoor Soccer League officially announced the return of the Team to the MISL for the 2007-08 season. The team will play a 15-match home schedule at The Arena Monterrey, site of today's ceremony. LA RAZA will join the Baltimore Blast, California Cougars, Chicago Storm, Detroit Ignition, Milwaukee Wave, New Jersey Ironmen, Orlando Sharks, and the Philadelphia KiXX in the 2007-08 MISL regular season. The press event, in the presence of the MISL Commissioner Steve Ryan, as well as the General Manager of LA RAZA, Miguel Angel Garza and the Operational Director of Arena Monterrey, Ignacio Saenz, took place on the indoor soccer field of The Arena Monterrey and was framed with the participation of acrobats, the cheerleader group and a show of pyrotechnics and lights. The special of the day was an impressive video chronicling the history of LA RAZA.
   
• Uni Watch by Paul Lukas - "MLB's Biggest All-Star Mystery"
  July 12, 2007
  The MLB All-Star Game is next week, which means uni-obsessed fans will be dusting off all the usual bits of uniform-related All-Star trivia, like the National League's special league insignia jerseys from 1933 (further info here), the many instances when misplaced equipment forced players to wear another team's batting helmet (several of which are listed here) or the odd All-Star habit of wearing white shoes. But Uni Watch has stumbled upon another All-Star aberration -- one that apparently has gone unnoticed for more than 70 years and has actively resisted all attempts to explain it. It's an enigma, wrapped in a mystery, covered in several square sheets of wool flannel.
   
• Los Angeles Galaxy Unveils New Colors, Uniforms (Major League Soccer)
  July 11, 2007
  As the Los Angeles Galaxy prepare to usher in a new era in their storied history, the club bid farewell to its long-standing logo and colors and replaced them with a spiffy new look. The Galaxy unveiled their long-awaited and highly-anticipated new jersey and logo Thursday. Green has been replaced with collegiate navy and together with gold and white are now the colors that David Beckham will defend. "We wanted to create a classic and a clean look that would stand the test of time and ultimately something that generations of players and fans were going to wear with pride on and off the field," Galaxy president and general manager Alexi Lalas said. "It was definitely a jersey with an eye to the future and a nod to the past and I think we were able to create something pretty special." The original logo - the recognizable swirling galaxy with the club's name splashed on the front - is now part of club lore. The new logo features a quasar prominently. Defined as the bright and distant center of a young galaxy, the quasar on the crest is white in the center, gold and blue on the exterior and hovers over white "LA" letters.
   
• Tokyo Unveils 2016 Olympic Bid Logo (Summer Olympic Games)
  July 10, 2007
  Tokyo unveiled the official logo Tuesday for its bid for the 2016 Summer Olympics. The logo features a knot traditionally used to decorate gifts in Japan. Japan's capital _ which hosted the 1964 Olympics - is one of about half a dozen expected candidates for the 2016 Games, including Chicago, Madrid and Rio de Janeiro. Tokyo Gov. Shintaro Ishihara launched the logo Tuesday, according to a statement. It looks like a traditional knot - used to decorate packets of gift money and other presents - tied from strings in the five Olympic colours: red, green, black, yellow and blue.
  
   
• Tri-City Americans Unveil 20th Anniversary Logo (Western Hockey League)
  July 2, 2007
  The Tri-City Americans are proud to start their celebration of 20 years of hockey in the Tri-Cities with a new, unique logo being unveiled today. With the start of the upcoming season, the Americans will become the 13th team of the current 22-team Western Hockey League to have called one city home for 20+ years. The new logo was crafted in the shape of a shield, while utilizing the Americans' red, white and blue color schemes. The commemorative logo also pays tribute to the 1988-89 team that first paved the way for hockey in the Mid-Columbia. Enclosed in the shield, the Americans have incorporated the team's original black and gold color scheme, along with the three-star design. The logo will be used as the team's primary logo for the upcoming 2007-08 season.
   
• Missouri Southern State U. Unveils New Athletic Logos (NCAA)
  July 2, 2007
  The Missouri Southern Athletics Department has announced a facelift. For the first time since the Lions began playing sports at the NCAA level, Southern has a new logo package. “We simply felt the time had come for a new look and a new identity,” said Athletics Director Sallie Beard. “Our identity as a department had become a bit fragmented. Some coaches used the old logo and some didn’t. Some had even come up with alternative logos. What we ultimately want is for our coaches and players to wear a unified logo that identifies them as Missouri Southern Lions. We know that this type of branding takes time, but we think we now have the logo that will allow us to achieve these goals.” The announcement capped off a process that has taken nearly two years. Local graphic artist A.J. Wood painted a roaring lion that was the inspiration for this logo. Wood then converted his original painting to a digitized version that could be used as a logo. Several focus group sessions were conducted to gather feedback, and some adjustments were made to Wood’s design. A final version was decided upon and presented to University President, Dr. Julio Leon for approval.
   
• Memphis RiverKings Rename Team to "Mississippi RiverKings" (Central Hockey League)
  July 2, 2007
  Maddox Hockey gave RiverKings hockey fans the opportunity to voice their opinion and that opinion has been heard. At a news conference at the DeSotoCivicCenter today, the RiverKings announced that the team will adopt “Mississippi RiverKings” as its new name beginning with the 2007-2008 season. “Not only does that reflect where we play now, but we feel that it also includes the entire region,” RiverKings Director of Business Operations Dave Mattice said at the news conference. “We think all of the choices have their own unique qualities and would have served the organization well. But, we are excited that the fans chose Mississippi. We think the Mississippi RiverKings is the best possible name for the future of the franchise.” The team was the “Memphis RiverKings” for the previous 15 seasons of playing hockey in the Mid-South. The RiverKings played their first eight seasons at the Mid South Coliseum in Memphis before moving to the DeSotoCivicCenter in 2000. The DCC has been the team’s home for the past seven Central Hockey League seasons. RiverKings Director of Business Operations Dave Mattice announced the results of the fan voting during the news conference. The choices that fans had to choose from during the almost month-long voting on the RiverKings’ website were to keep the name “Memphis RiverKings” or change to: “DeSoto RiverKings”; “Mid-South RiverKings”; “Mississippi RiverKings”; or “Southaven RiverKings.”