August, 2005:

• Edmonton Rush Unveils Logo (National Lacrosse League)
  August 26, 2005
  The Edmonton Rush Lacrosse Club unveiled its much anticipated visual identity today reflecting style, speed and strength. The Rush signature is a hand-rendered script taking its cue from skateboard culture, RPG video games and chopper graphics. Its distressed look proudly boasts the marks of battle. The signature is italicized to reflect the quick speed of the game and has the spikes of armor. The team has also updated its website to reflect the new look, www.edmontonrush.com. The colors of the primary Edmonton Rush identity are black and silver. They represent warrior colors that are tough, metallic and polished. In the secondary identity, the team introduced an assertive amber. Together the color palette reflects the intensity of a force to be reckoned with.
  Source: www.nll.com
   
• Uni Watch by Paul Lukas - "Time to Go Back to School"
  August 25, 2005
  In the immortal words of Principal McGee, "If you can't be an athlete, be an athletic supporter." That's Uni Watch's back-to-school rallying cry as another college football season is upon us. Not that the NCAA is so easy to support these days -- at least not in terms of athletic aesthetics. Many of the schools now take their marching orders from the big sportswear manufacturers (often with disastrous results), when it should be the other way around. And even teams that have maintained relatively old-school designs still face the depressing spectacle of wearing corporate logos on their chests, an ongoing disgrace that makes it hard for Uni Watch to take the college game seriously.
  Source: www.espn.com
   
• Norwich U. Unveils New Athletic Logos (NCAA)
  August 23, 2005
  Norwich University has unveiled a new set of logos to be used by all of its sports teams. This marks the first time in the school’s history that all athletic teams will use the same logo. Each of the marks reflects the great history and rich traditions of Norwich University. The Joe Bosack Graphic Design Company, a Philadelphia-based firm that has successfully designed marks for such institutions as Bucknell University, Manhattanville College, and the National Hockey League, created the logos.
  Source: www.norwich.edu
   
• North Carolina Central U. Unveils New Athletic Logos (NCAA)
  August 19, 2005
  In case you missed the unveiling of the new NCCU Eagle logo, here it is:...Well, there are actually five different versions of the new eagle logo, but all with the same consistent look. The logos are: Primary Logo (full body with text), Secondary Logo (eagle head with text), Full Body Logo, Eagle Head Logo, Word Logo.
  Source: www.nccu.edu
   
• U. of New Mexico Unveils New Football Uniforms (NCAA)
  August 19, 2005
  The University of New Mexico football team provided a sneak preview of its new Nike uniforms today. The Lobos will officially unveil their new uniforms in front of an ESPN2 national television audience on Monday, Sept. 5 when the team hosts UNLV in the 2005 season-opener at University Stadium. While the re-design features state-of-the-art Nike material and subtle changes in the striping along the jersey sleeves and pant legs, UNM football equipment manager Jacque May was careful to maintain the traditional New Mexico cherry and silver identity when developing the uniform concept.
  Source: golobos.collegesports.com
   
• Hockey Canada Debuts New Nike Swift Team Canada Uniforms (Team Canada)
  August 17, 2005
  Hockey Canada today unveiled its version and design of the Nike Swift Hockey Jersey and Sock that Team Canada will wear during the upcoming 2006 IIHF World Junior Championships in Vancouver and that Canada's men's and women's hockey teams will wear in 2006 in Turin, Italy, as well as the National Sledge Hockey team at the Paralympic Games. A culmination of more than two years of research, testing and feedback from some of the world's greatest hockey players and federations, the Swift Hockey Jersey and Sock reduces overall uniform weight, adds increased mobility and comfort while making the jersey aerodynamically the most advanced in the world.
  Source: www.prdirect.ca
   
• Northern Kentucky U. Unveils New Athletics Logo (NCAA)
  August 17, 2005
  Northern Kentucky University unveiled its new athletics logo on Wednesday at the campus faculty/staff picnic. The new logo incorporates the Norse Viking helmet with two crossed swords in the background with the words “NKU Norse” resting just above the helmet. The new graphic replaces the Norse warship, which had been NKU’s athletics logo since 1992. The process of deciding on the new logo took more than a year and involved input from many groups, including athletics staff, student-athletes, boosters and NKU administrators.
  Source: www.nku.edu
   
• New Mexico State U. to Strip "Pistol" from Mascot's Name (NCAA)
  August 15, 2005
  New Mexico State University's mascot, Pistol Pete, is being disarmed. University officials have also stripped the word "Pistol" from Pete's name. The new logo shows Pete twirling a lasso. The old Pete toted a pistol. The changes are part of a marketing plan to remake the university's image on the national stage. Officials have been working on a redesign of Pistol Pete for months. Athletics director McKinley Boston said the university plans to unveil the new Pete later this month. The decision to remove the pistol had more to do with a consensus when picking from several designs of the new logo, rather than any push for the mascot to stop brandishing a weapon, Boston said.
  Source: www.sfgate.com
   
• Northern Arizona U. Unveils New Athletic Marks (NCAA)
  August 12, 2005
  Northern Arizona University has introduced new logos and word marks for the athletics department, preserving the Lumberjack tradition and providing a uniform look. The new logos will be unveiled to the public at an 11 a.m. press conference today at du Bois Center. The marks preserve the campus tradition of using Louie the Lumberjack and the ax while incorporating the use of sage with the original school colors of blue and gold. The marks were designed by Phoenix Design Works based in New York City, which has worked with numerous collegiate athletic departments and conferences, as well as professional sports franchises, in developing logo packages.
  Source: www.nau.edu
   
• Tennessean.com - "These Nicknames are Major League"
  August 11, 2005
  As new minor league baseball parks have popped up around the country and as teams have changed major league affiliations, wacky nicknames have become increasingly popular. The days when a minor league club carries the name of its parent team have faded. Instead, the minors are crawling with at least 11 varieties of cats, as well RiverDogs, SeaWolves, Grasshoppers and even Wild Things. In the search for something different to sell themselves, plenty of teams have strayed from animals too. So we also have concept names like the Power, personality names like the Rascals, and inanimate object names like the Biscuits.
  Source: www.tennessean.com
   
• Albuquerque Thunderbirds Unveil Nickname, Logo (NBA Development League)
  August 11, 2005
  The NBA Development League team in Albuquerque announced today that its nickname will be “Thunderbirds”, a powerful name that has special meaning in Native American culture. The Thunderbird logo was designed by the NBA’s creative marketing team and features a flying Thunderbird holding a basketball in its claws. Albuquerque’s name and logo unveiling is the team’s second major announcement of the week. On Tuesday, Southwest Basketball, LLC owner David Kahn announced that 12-year NBA veteran, five time NBA champion and former University of New Mexico star player Michael Cooper will serve as the team’s first head coach.
  Source: www.nba.com/dleague/albuquerque/
   
• Austin Toros Unveil Nickname, Logo (NBA Development League)
  August 10, 2005
  The NBA Development League team in Austin announced today that its nickname will be the “Toros.” The Austin Toros name recognizes the diverse makeup of Austin and its surrounding communities, along with the expanding international reach of the sport of basketball. The Toros name is currently the only NBA-associated team and first D-League team to possess a nickname of Spanish origin. The team’s unique logo, which features a powerful Toro aligned with a basketball including a backdrop of the great state of Texas, was designed by the NBA’s creative marketing team.
  Source: www.nba.com/dleague/austin/
   
• Weber State U. Unveils New Athletic Logo (NCAA)
  August 7, 2005
  Weber State's effort to rebuild its football fan base and get the overall community excited for the upcoming season took another positive step forward on Saturday with an activity called "Football Fest." The primary purpose of the event was to unveil a new logo that will be placed on the back of football helmets for the 2005 season. The logo, the combined result of hundreds of submissions by fans, will feature majestic mountains with a slanted railroad spike jutting down the middle. The Wildcat logo on the side of the helmet will remain.
  Source: www.deseretnews.com
   
• U. of Arizona Unveils New Football Uniforms (NCAA)
  August 6, 2005
  The Arizona football team showed off its different color schemes for uniforms during the two-hour Media Day session Saturday morning at McKale Center. UA will have the choice of blue over blue, red over white or its typical blue over white in its new home uniforms, and have the choice of white over white or white over blue on the road. The new Nike designs include some contrasting color swaths across the lower back of the jerseys, among other embellishments.
  Source: www.arizonaathletics.com
   
• Ripon College Unveils New Institutional and Athletic Logos (NCAA)
  August 3, 2005
  Ripon College’s Red Hawk has been given a makeover. So, too, has the college’s institutional identity, as new logos have been adopted for the coming school year. In a change that is described as evolutionary rather than revolutionary, the new logos have been designed to offer a more contemporary image without forsaking the college’s history, according to Ric Damm, Ripon’s director of publications and institutional image.
  Source: www.ripon.edu
   
• Fort Worth Flyers Unveil Nickname, Logo (NBA Development League)
  August 3, 2005
  The NBA Development League team in Fort Worth announced today that its nickname will be the "Flyers". The Flyers' nickname not only makes reference to the community's vast aerospace industry, but also speaks to the tremendous growth of the Fort Worth marketplace, in particular the revitalization of downtown. The logo, featuring a capitalized flying letter "F" with a basketball backdrop, gives the team its new identity.
  Source: www.nba.com/dleague/fortworth/
   
• Piedmont College Unveils New Athletics Logo (NCAA)
  August 1, 2005
  The Piedmont College Department of Athletics has unveiled its new look including a modernized version of the Lion logo and a new look to the department's official website. The athletics logotype has transformed the traditional lion logo into modern graphic standards with sharper lines and a fierce expression, all while maintaining the defining characteristics of the old logo. The department website (www.piedmontlions.com) has also taken on a new look working off of one of the new combination logos. The website reconstruction is a project-in-progress with the site's pages transforming daily beginning with the front page and working down to sport-specific pages.
  Source: www.piedmont.edu
   
• Grambling State U. to Keep "G" Logo (NCAA)
  August 1, 2005
  It turns out the Grambling State University football team won't have a new logo on its helmets this season after all. GSU Athletics Director Willie Jeffries tells Region 10/FOX 14 that the Tigers will retain their familiar logo this fall, a yellow oval G on a black helmet, in the same style as the Green Bay Packers and Georgia Bulldogs. After © issues surfaced, the school announced plans to make a change in May, something a lot of Tiger fans weren't happy to hear. At the time, officials said the new logo would be ready in plenty of time for the 2005 campaign.
  Source: www.region10.com